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She holds an MSc in Management (with distinction) from Edinburgh Napier University (UK), and a BSc in Business, Economics and Social Sciences from the Vienna University of Economics and Business. During her studies, she also spent some time at HEC Montreal (Canada) and Bentley University (US). Her master’s thesis examined the impact of intellectual capital communication for SMEs and start-ups in knowledge-based industries. Prior to joining SBA Research, Shadya worked for a communications agency in Switzerland, the Embassy of Austria in South Korea, and as Policy Analyst for the OECD’s Global Relations Department in France.